Although monitoring your brand’s online reviews can be daunting, over eighty percent of consumers consult them when researching products and services, so simply ignoring them is not a practical option. By reading your online reviews — both positive and negative— you can learn a lot of useful information about how people perceive your brand and your products. You need to set up a systematic process for continuously monitoring your online reviews, including the negative ones. You can make this task more efficient with the help of a monitoring platform such as Birdeye.
Key Takeaways:
"But reviews are vitally important for businesses, especially in an age when consumers are researching decisions more than ever."
Read more: https://www.entrepreneur.com/article/335540 from https://912mojo.blogspot.com/2019/07/still-avoiding-online-reviews-4-tips-to.html
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Running a specialty foods business is impossible without a strong online presence and a sound Search Engine Optimization (SEO) strategy. Among the most important things when designing a website targeting foodies is to maximize your use of visual imagery. Fill your online space with appealing colors and tantalizing pictures. Social media should also be a big part of your SEO efforts, because people love to talk about food. It’s also very important that your website be mobile-friendly, since many people research or buy food on their phones.
Key Takeaways:
"Many speciality food experts do what they think they should be doing to market their brand, instead of doing what they have to do."
Read more: https://www.specialityfoodmagazine.com/start-ups/mastering-seo-for-food-and-drink from https://912mojo.blogspot.com/2019/07/mastering-seo-for-food-and-drink.html
Search Engine Optimization, or SEO, has changed a lot since its invention: no longer reliant solely finding keywords on a site Google and Bing have tweaked and improved their algorithms to take into account a whole suite of different information. Changes to these algorithms often elicit complaints however, as site owners view their sites as being penalized when they are displayed to users less. However, both Google and Bing maintain that their unique (and hidden) standards and methods of filtering results serve to better the end result for everyone.
Key Takeaways:
"At a recent SEO conference event, two experts with experience in the way Google and Bing handle these issues internally spoke about the way these companies handle algorithm updates, spam, and penalties."
from https://912mojo.blogspot.com/2019/07/how-google-and-bing-handle-algorithms.html
Microinfluencers are people with relatively small (a few thousand to a few tens-of-thousands) but highly active and attentive online audiences. You can find them across all of the major social media websites, although most influencer agencies focus on larger influencers. Micro influencers tend to be vastly less expensive than the top-rated big influencers, but it is important to screen them carefully for factors like compatibility with your brand and level of audience engagement. You also need to watch out for bots.
Key Takeaways:
"They are a great cost efficient way to provide targeted advertising for small businesses with limited budgets"
Read more: https://smallbiztrends.com/2019/06/micro-influencers.html from https://912mojo.blogspot.com/2019/07/what-is-micro-influencer-and-how-can.html
The best way to build your online reputation and make it stronger is to start by having a reliable, trustworthy website with unique content that is updated frequently. Having genuine social profiles also helps to keep your business in front of people. Selling in a variety of places such as ebay or Amazon allow for you to maintain a broad spectrum of customers. Publishing a blog can also help demonstrate your expertise in your field. And to protect your online brand SEO can help. Lastly, provide great customer service to keep customers coming back to your business.
Key Takeaways:
"So now whilst having great products and competitive prices is still important alongside them you need positive reviews and a good online reputation."
Read more: https://www.bmmagazine.co.uk/in-business/advice/how-to-build-a-strong-online-reputation/ from https://912mojo.blogspot.com/2019/07/how-to-build-strong-online-reputation.html
Generating leads is hard work. One might think having established credentials in a profession that is needed in all homes might be enough to guarantee a steady livelihood. But, the sad truth is marketing oneself, even if what one does is 'salt of the earth' necessary, like plumbing, is unavoidable. So, how does one, as a plumber, get those essential leads? After all, it may be obvious to you that your service is the best. But, that is immaterial if no one else knows it. Paid leads are a way to go that work for some. Yelp, Google AdWords, etc, get your name out there. But, there is a lot of competition, which generally means under-pricing to stand out. You may not want to go that route. Another way to go that need not affect your set price, is to garner as many reviews and referrals as you can. Sites like Facebook offer the opportunity to display testimonials and comments. Since today's consumer tends to be savvy and an online denizen, it's the norm for them to look over reviews before choosing a service. Use search engine optimization to generate an array of valuable key words that will get browsers to your cyber-door. Use NextDoor Application to pull in local clientele. Whatever you do, keep the leads that become customers by offering superlative customer care to your buyers.
Key Takeaways:
"These plumbing needs are essential and are wanted everywhere both at home and in commercial places."
Read more: https://www.ilounge.com/articles/exclusive-leads-generation-tips-for-emergency-plumbing-sites from https://912mojo.blogspot.com/2019/07/exclusive-leads-generation-tips-for.html
It’s important to take a multifaceted approach to lead generation, which about seventy percent of marketers consider to be their top priority. Don’t just rely on social media. You can create a curated newsletter or a podcast to help you connect to your customers and boost your SEO efforts. Another option is answering questions related to your business on Quora or Reddit in order to establish a reputation as a good source of information. Complete your Google Business profile and keep it current.
Key Takeaways:
"You must be willing to connect with consumers on multiple fronts if you hope to drive sales for your company on an ongoing basis."
Read more: https://www.thegardnernews.com/business/20190619/jeff-shuford-seven-strategic-ways-to-increase-attention-to-your-company from https://912mojo.blogspot.com/2019/07/seven-strategic-ways-to-increase.html
Use SERP to show up higher on Google searches. Everyone is competing to be seen on that first page of search results, and SERP can help you beat our your competitors by analyzing keywords. You may be missing keywords that drive traffic to your webpage. SERP will also evaluate your local SEO based on geographic locations. This is especially helpful for small businesses or when business expands to new areas. SERP will also give you the most current information so you will know where you stand at all times. Get SERP and get ahead.
Key Takeaways:
"The Search Engine Result Pages or SERP are a robust way with which Google brings the most relevant information in the fastest manner to the users."
Read more: https://www.explosion.com/130803/how-serp-tracking-can-be-used-to-benefit-your-seo-strategy/ from https://912mojo.blogspot.com/2019/06/how-serp-tracking-can-be-used-to.html
If you’ve never explored the world of blogging before, you might be wondering how it could be relevant to your small business venture and could seem overwhelming for a newer individual. In his new summary, Mike Knapp discusses the reasons behind why you should consider starting one, how to think about approaching your customers and a few tips on how to start taking advantage of content marketing mixed with a few pro tips on how to blog in a professional setting.
Key Takeaways:
"Creating valuable content that your clients will start to engage with and use is really your goal here."
from https://912mojo.blogspot.com/2019/06/why-should-small-businesses-blog.html
Google has gradually transformed its search engine to the point where users are less likely to click through to a company website. This has lead some small businesses to give up on SEO. They are making a mistake. SEO still improves the likelihood of your business appearing near the top of Google's increasingly short local pack list. As always, adaptability is the key. Google has constantly fiddled with its algorithm over the years, and SEO has adjusted accordingly. Quality content in Q&A or FAQ format that written in regular language is a great way to score points from Google. This in turn can help grow your business.
Key Takeaways:
"Some companies have given up on Google rankings because of this, but SEO is still incredibly important for small businesses."
Read more: https://digitalshifters.com/why-every-small-business-needs-seo/ from https://912mojo.blogspot.com/2019/06/why-every-small-business-needs-seo.html |
912 Consulting LLCFor local small businesses looking to get more local calls and sales from their communities we provide services to attract new and repeat customers. Focusing on your Google My Business listing we build your brand to be found by searchers with a high buying intent. Instead of traditional and expensive SEO tactics, we provide this much more affordable service that puts you in play where most people are looking. ArchivesNo Archives Categories |