SEO is not all it's cracked up to be, especially for small businesses, especially if the small business has a Google account. Google has a number of ways to drive traffic to a small business, taking advantage of local communities. But, if a small business owner does want to go down the SEO path, they should carefully look over their options - both in the SEO theory and in what personnel could help them set up a good method.
Key Takeaways:
"What's a business owner to do when they need to rank well on Google but have no experience in the area?"
from https://912mojo.blogspot.com/2019/05/how-to-drive-traffic-to-your-small.html
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As with all lines of work, jumping into a project without having some sort of plan or execution design in place could prove to be the end of your project before it even had a chance. The Atlanta Small Business Network is here to help individuals take a hard look at the costs and benefits of starting an SEO campaign before you put in all of those long hard hours. Always ensure your technology is in working condition, your keywords are focused and grab attention and put the end goal within your reach.
Key Takeaways:
"Thinking about the following elements will position you for the best possible results with the search engines."
from https://912mojo.blogspot.com/2019/05/6-things-you-need-to-know-before.html
Many persons find reasons why they should delay marketing and for many, it is because of time and money. According to data from Drip, 49 percent of small business owners spend less than two hours each day marketing their business and more than half of those business owners say that they carry out their own marketing. But cash flow problems cause many businesses to fail and it is a facet of life for these businesses. Marketing may seem like a luxury when business owners are forced to choose between paying money for marketing or paying money for operational expenses. One advantage that large companies have over small businesses is that they can spend more on their ads. Therefore, consumers might be able to see and hear their ads more than that of small businesses. Yet, small businesses can make research and grow their business despite the competition. The author proposes three unique ways they can do this. The author states that they should be using Google’s free tools. They should try to create a Google My Business account. The second is that they should try texting. This can help them to drive engagement. The third is that they should use facebook in an engaging way. If they do this, they will be sure to grow their business on a low budget.
Key Takeaways:
"A Google My Business account is a free account from Google that allows you to publish your business online. It allows your business to become visible when people search and to appear on Google Maps."
from https://912mojo.blogspot.com/2019/05/how-to-market-your-smb-without-breaking.html
Past food safety issues put a dent on Chipotle’s reputation but now one can safely say that Chipotle has recovered from those events. On Thursday the Chipotle chain reported that they recorded a restaurant sales increase of 9.9 percent for quarter 1 that ended in March 2019. Of significant is the digital sales figures that shows a bump in that sector because the digital sales figures grew by about 100.7 percent and it was accountable for about 15.7 percent of the overall sales for that quarter. According to the CEO of Chipotle, Brian Niccol, these figures represent the fifth consecutive quarter where comps have shown remarkable acceleration and this makes the company to believe that customers respond enthusiastically when they connect with them through culturally relevant marketing with a focus on the great taste and the real ingredients that Chipotle provides. Some stats that were reported was a revenue growth of 13.9 percent to stand at $1.3 billion and an increase of operating margin by 21 percent. The figures show that the digital end of the restaurant chain has a lot to account for the improvement in sales.
Key Takeaways:
"Through a combination of delivery, order ahead and catering, the chain's digital sales accelerated from Q4 and grew nearly 101% year-over-year and quarter one."
from https://912mojo.blogspot.com/2019/05/chipotles-digital-sales-up-100.html
Blogging is a great way to increase a brand's exposure and the size of your customer base. If you want to start a blog, however, you need to learn how to optimize it for search engines. The Golden Rule about SEO (search engine optimization) is to consistently create original content. Another important rule is to have a self-hosting blog (no subdomains, please) with a unique name. SEO can be further enhanced by making your blog mobile friendly, by creating natural backlinks, and commenting on complementary blogs. Finally, consider using SEO tools, such as SEO Moz or Yoast, which give you a lot of analytical data to evaluate and improve your blog.
Key Takeaways:
"You must essentially make your blog easy to read for search engines, so they can index it."
from https://912mojo.blogspot.com/2019/05/how-to-raise-your-blog-to-top-of.html
The fast casual restaurant industry is going to become increasingly reliant on hiring and retaining Millennial workers. Tech-savvy young people will expect an easy, efficient, tech-enabled hiring and on-boarding process, with computer-based training used when possible. More than a third of Millennial food service and hospitality employees say their employers could make better use of technology — not surprising given that the vast majority of Millennials use their smartphones daily, including in restaurants. Performance review technology can also help give Millennials the feedback and positive reinforcement they are often very responsive to.
Key Takeaways:
"While hiring and onboarding technology is important for attracting and hiring millennials, integrating technology to assist with daily restaurant operations and tasks is even more critical for consistently retaining top talent."
from https://912mojo.blogspot.com/2019/05/essentials-for-courting-retaining.html
Many marketers will readily tell you that one of the most important tools in their marketing work is Google. There are about 3.5 billion searches done each day on Google alone. That means that a lot of people are on Google and depend on Google for search results. People who want to sell products maybe on Amazon or on other ecommerce sites, or just want to grow a brand can use Google to good use. But they have to use it right. Therefore, the author has compiled some best practices that can help marketers to maximize their exposure and achieve their marketing goals. The first tip is that they have to utilize their Google Ad extensions very well. One thing is to make sure that your keywords are relevant. But extensions add to the descriptive text of an ad without taking away much space in the actual ad. The second tip is that marketers should leverage the power of Google Maps. This will make sure that local web users can be able to discover your business. Other tips are included in the blog.
Key Takeaways:
"Whether you’re trying to sell a product on Amazon or grow your personal brand, Google can serve as a powerful resource -- but only if you use it right."
Read more: https://www.entrepreneur.com/article/332623
from https://912mojo.blogspot.com/2019/05/4-simple-tips-that-will-get-big-results.html
The first step to SEO optimization is creating a trustworthy website. If search engines don't see your site as trustworthy, the rest of SEO won't matter. In order to achieve this, you must be transparent and accurate with your contact information. Links matter as well, as Google is impressed when authoritative websites link to your site. Other measures that can help improve your site's reputation include branding (have a good "About Us" section), positive online reviews about your products and services, and using Schema Markup. Once you have made the effort to ensure you have a trustworthy site, you can begin taking other steps for search engine optimization.
Key Takeaways:
"Creating a site is the first step in SEO implementation, but the site must have enough trustworthy credentials to make Search Engines trust it."
from https://912mojo.blogspot.com/2019/04/build-your-seo-campaign-on-foundation.html
Many people confess to the fact that they consider reading online reviews an important step they have to take before they make an online purchase. In a related study, most people say that their purchase behavior was influenced by their family and friends. This shows that what people say about a business, as the data in the surveys shows, really matter. Business reputation does affect the bottom line and the relationship of the business with customers. Then, one needs to emphasize the testimonials from customers in order to promote a brand. One way to do this is never to brag. Bragging never looked good on anyone and will not on a brand. Let your customers do the bragging about your business or brand. A customer’s testimonial about how great your product is has much impact, much more than whatever way you use to tell people that you produce great products. Then, how can one get customer testimonials? The first way to do this is to ask customers directly. Your loyal customers will surely do this for you. Then the second way is to go visual with testimonials. Produce videos of customer testimonial and share it on social media widely. Other ways to get a great testimonial are outlined in the blog.
Key Takeaways:
"The data is clear: what people say about a business matters. Good or bad, your business reputation can affect your customer relationships and sales."
from https://912mojo.blogspot.com/2019/04/the-benefits-of-testimonials-6-tips-to.html
Spare yourself some time and money, and target keywords long-tail keywords that will result in more qualified traffic. For example, the phrase “buy children’s clothing” will likely result in more conversions that the broader term “clothing.”
It can be tempting to try to target more general terms because they typically receive larger volumes of traffic. But on the other hand, long-tail keywords often have less competition and result in more qualified traffic visiting your website. Posted via: https://local.google.com/place?id=15582038510942540604&use=posts&lpsid=7984037254640220326 from https://912mojo.blogspot.com/2019/04/how-to-improve-seo-for-small-business_26.html |
912 Consulting LLCFor local small businesses looking to get more local calls and sales from their communities we provide services to attract new and repeat customers. Focusing on your Google My Business listing we build your brand to be found by searchers with a high buying intent. Instead of traditional and expensive SEO tactics, we provide this much more affordable service that puts you in play where most people are looking. ArchivesNo Archives Categories |