Marketing is a fast paced, ever growing and ever-changing monster. It is typically staffed with individuals that understand the need for these traits and possess a management style that works well with delivering results. In Gemma Manning’s new post, she explores the possibility that marketing has lost the ability connect with humans appropriately. She also provides 5 great tips on bringing a personal and human component back to the field such as remembering to not spam your content and upset your subscriber base and start a conversation, rather than just shove your content in their face.
Key Takeaways:
"From always-on CRM systems, to voice biometrics and even social media – digital innovation is driving many facets of modern marketing."
Read more: https://www.theceomagazine.com/business/marketing/have-we-lost-the-human-touch-in-marketing/ from https://912mojo.blogspot.com/2019/06/have-we-lost-human-touch-in-marketing.html
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For a small business owner, having a SEO strategy is crucial to getting your website noticed. Many small business owners struggle to develop a good SEO strategy even though 36% of them say they already have one according to a recent Clutch survey. Even if you already have a strategy, small business owners need to know how to measure their SEO success. The three metrics that are necessary to measure SEO success are traffic retention, backlink quality, and conversion rate.
Key Takeaways:
"While many small business owners understand they need an SEO strategy, many of them struggle to create one that is effective and comprehensive."
Read more: https://marketingland.com/3-metrics-small-businesses-should-track-to-measure-seo-success-262335 from https://912mojo.blogspot.com/2019/06/3-metrics-small-businesses-should-track.html
While SEO (search engine optimization) shouldn't be confused with marketing on social media platforms, it is still an electronic way to get a small business name out there. SEO is about visibility and bringing a website to the top searches across various types of search engines. While amateurs can definitely have a shot at it, the best results, especially for small businesses, are achieved when a professional is hired to set up the SEO objectives and see that they are carried out.
Key Takeaways:
"SEO for local small business owners is an excellent way to build a new customer base and expand your company in new ways."
from https://912mojo.blogspot.com/2019/06/how-seo-can-benefit-business.html
You want to consider the keywords that are gonna drive you the most business. Not only the keywords that you would really desire to be on page one of Google for, but also the longer keywords folks would use when trying to solve a problem. Really put some thought into this and get a list put together. From there you build a specific page for each of those keywords and optimize that page so that that page ranks for those keywords. Why is that important? Every time you rank on the page one of Google for a particular page, think of that as an employee that's working for you, 24/7, everyday getting you traffic and sales to your website. So the more little employees you can have out there working for you, the better. So you're gonna wanna rank for multiple keywords, the best keywords that most people are going to.
from https://912mojo.blogspot.com/2019/06/local-seo-keyword-research-why.html
When businesses fail to drive traffic to their websites and their content, they leave money on the table and customers in the dark. The author states that he has seen this happen too often. The author believes that small businesses should concentrate on developing a creative content plan which focus is to drive traffic to the website due to its optimization for local searches. If this is not done, the content will turn out to be too general and not one that is targeted to the audience of the business. It is wrong for an entrepreneur to just build a website and hope upon all hopes that people will just discover it by mischance. To get an edge in this competitive market for ranks, the website should be optimized for local searches which relates to the local market and the site the business runs should have mobile browsers in mind when it is crafted. The author then provides five SEO tips that businesses should keep in mind. The first tip they need to implement is that they need to set up a Google My Business page for the website. When many persons are searching for a business they usually go to Google so the Google My Business page will help the website be found. The other four tips are included in the blog.
Key Takeaways:
"Too often, entrepreneurs leave money on the table (and customers in the dark) by failing to drive traffic to their business."
Read more: https://www.prdaily.com/5-tips-to-dominate-local-seo/?fbclid=IwAR1mXOTTJyyloGOCd_kOnEF5nEtt0vMc4HdOO2sbL8d0Ftyh35gRAvHI8UQ from https://912mojo.blogspot.com/2019/06/5-tips-to-dominate-local-seo.html
Does your small local business need a bit of a helping hand in getting their digital marketing game back on track? Have they considered focusing on SEO methods that are targeting small business exclusively? If not, concept bb comes to us today to provide a brief list of tips and tricks including pay per click ad revenue, confirming your business on the Google + platform, upgrading the production pictures and enabling a location for customer reviews. Positive word of mouth will always be king!
Key Takeaways:
"You just need to fathom the novel characteristics of Local SEO tips and apply several direct frameworks to oblige them."
Read more: https://conceptbb.com/local-seo/
from https://912mojo.blogspot.com/2019/06/local-seo-effective-method-to-do-local.html
The restaurant business can be both complex and simple. But what happens when a local television reporter turns undercover cop and begins to report that your kitchen has unsanitary conditions will determine the future of the restaurant. It becomes a challenge that needs to be tackled. Many restaurateurs turn to crisis communication pros for this sort of tasks. It is estimated that one doesn’t know when a crisis can hit an industry in this imperfect world. Yet for restaurants, crisis response is harder because of the unique circumstances that they face. This is because in the first place few restaurants have a crisis communication strategy with communicators that can help them to deal with any crisis. Many national chains can employ communication professionals but this luxury is not in the purview of small and local restaurants. Therefore, the restaurant industry is starkly different from the billions of companies in the country who make it a duty to employ these professionals because they always envision that a crisis can surface at anytime. One thing that is going for restaurants is that their crisis are what the general public can easily understand. When there is a food poisoning in a local restaurant, many persons can understand what the news is saying and what action they need to take. That is why crisis are harder on restaurants.
Key Takeaways:
"A crisis can hit any industry at any time. Yet restaurants face unique circumstances that make crisis response harder."
from https://912mojo.blogspot.com/2019/05/surviving-kind-of-crisis-that-makes-bad.html
Many persons don’t doubt the fact that the lifeblood of the online search world is organic search rankings. But Google is very quiet about the content of their organic search rankings which fact is not lost to many SEO experts when Google makes an update to its algorithm which happens quite often. Whenever a new update is applied, SEO experts start wondering what twerks they should make to their own pages in order to accommodate the changes that have been applied by Google. Sometimes, the experts at Google give hints about what to do and what to prioritize to help SEO enthusiasts do their work well. But the author believes that there are some SEO practices that goes beyond what Google does or thinks and he has set out to outline these ones today in this post. The first of the seven big practices that goes beyond Google changes is that one has to be optimizing image alt texts. An image alt text gives information about what an image is and what it contains and Google bots have been doing a lot to try to understand this. That is why they must remain a key component of SEO. When one uses good image alt text, no matter the new trend in Google algorithm, he can never go wrong. Other tips are outlined in the blog.
Key Takeaways:
"However, regardless of what the brass at Google thinks or does, there are a handful of SEO tasks you should still be paying attention to."
from https://912mojo.blogspot.com/2019/05/7-seo-best-practices-you-should-be.html
Part of being in business is seeking out reviews for your business and products. Sometimes the reviews are not so favorable but the business owner shouldn't respond negatively to a negative review. One way to get a five star review was to respond to negative reviews in a new way. Yelp's data reports that business owners that respond to negative reviews within 24 hours increase the likelihood of their disgruntled customer coming back by 33%. Ultimately a negative review is based off one experience so changing that experience the next time works in favor for both the owner and the customer.
Key Takeaways:
"Elbandak, who owns The New Spot on Polk in San Francisco, was one of three operators who spoke at a Yelp-sponsored panel at the 2019 National Restaurant Association Show in Chicago. Darnell Holloway, director of business outreach at Yelp, moderated the panel."
from https://912mojo.blogspot.com/2019/05/how-to-turn-bad-review-around.html
SEO is a newly created buzz word/acronym that is associated with digital marketing in the business world as we now know it, and while there is plenty of help for larger corporations, small businesses usually end up missing out on large opportunities due to lack of understanding. This new summary suggests that focusing in on keyword research, copy writing, content marketing, link building, and usability will increase your business’s ability to reach its end goal target audience.
Key Takeaways:
"When entrepreneurs get SEO right, they can see lifts in website traffic, brand visibility, and revenue. This makes for stronger growth and more sales opportunities."
from https://912mojo.blogspot.com/2019/05/6-small-business-seo-tips-for-time.html |
912 Consulting LLCFor local small businesses looking to get more local calls and sales from their communities we provide services to attract new and repeat customers. Focusing on your Google My Business listing we build your brand to be found by searchers with a high buying intent. Instead of traditional and expensive SEO tactics, we provide this much more affordable service that puts you in play where most people are looking. ArchivesNo Archives Categories |